Starbucks' 12 Months of Christmas!

posted on: Monday, 26 December 2011

The Starbucks seasonal red coffee cups are one of the first signs that Christmas is around the corner! But what goes on behind the scenes before they make their appearance? Believe it or not, it takes twelve whole months of intensive preperation for the Starbucks team to create a festive customer experience for the holiday season, and Bloomberg Businessweek magazine describes each step here!


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