Aerin Lauder's First Home Collection

Aerin Lauder, the granddaughter of beauty legend Estee Lauder can do so much more than just manage the family's global cosmetics brand. With "Aerin" she launches a new luxury lifestyle brand that goes beyond cosmetics and into the world of fashion (accessories) and home decor.

Into My Beauty Bag: 13 Beauty Products I Need

Yes, they seem a lot, but these are only the basic(!) staff I need in order to look presentable in the morning... Oh, and they are all highly recommended. Here they are, all thirteen of them (plus their case):

Makeup: Estee Lauder Double Wear Makeup (I do need coverage..) / Complexion Enhancer: Yves Saint Laurent Taint Parfait (love, love, love - I wear it under my makeup when there are "special events/special nights" on my schedule) / Powder Blush: MAC Sunbasque (works a little bit like a bronzer as well) / Eye Shadow: MAC Satin Taupe(an all-time favorite) / Concelear: Estee Lauder Double Wear (huge problem with dark circles, it's essential-sigh) / Mascara: Volum' Express (it's my mum's choice as well) / Perfume: Be Delicious by DKNY (hate the name - love the smell. Makes me happy in the morning) / Eye Kohl: MAC Smolder (tons of it, I re-apply it constantly) / Hair Straightener: GHD with wide plates (it's the only thing that works for my wild, dry, very curly hair) / Moisterizer: Estee Lauder DayWear (I do change my moisterizer every now and then but I always return to this one) / Lipgloss: Estee Lauder in Bare Glow (hydrates and makes your lips shine) / Eyeliner: The Body Shop (I've been using it since the age of 16 and haven't change it since...did I mention that I wear eyeliner every single day?) / Nail Polish: Essie Wicked (not red, not black, not brown, but something in between - chic and edgy at the same time) / Beauty Cases: Anya Hindmarch (classic black and fabulous)

Aerin Lauder's Manhattan Offices

Aerin Lauder, the style and image director of Estee Lauder, is moving beyond the family brand into her own product line, a variety of home and fashion accessories, as well as beauty products. Though her new brand, Aerin, will be launching its first collection in a few weeks, Lauder’s offices are an urbane expression of what the brand's style will be. Her offices in Mahnattan occupy a former eight-room art gallery and will eventually house about a dozen employee. In order to create a chic and beautiful working environment Lauder invited her favorite designer, Jacques Grange, to give to the space "an underlying structure that’s clean and inviting...with colors and fabrics and textures to make it look very personal, warm, and elegant.” The result as you can see from the pages of Architectural Digest magazine is just that!